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Probeer gratis4.5
Economie & Zakelijk
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
• The seven universal story points all humans respond to; • The real reason customers make purchases; • How to simplify a brand message so people understand it; and • How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
© 2017 HarperCollins Leadership (Luisterboek): 9780718074326
Publicatiedatum
Luisterboek: 10 oktober 2017
4.5
Economie & Zakelijk
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
• The seven universal story points all humans respond to; • The real reason customers make purchases; • How to simplify a brand message so people understand it; and • How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
© 2017 HarperCollins Leadership (Luisterboek): 9780718074326
Publicatiedatum
Luisterboek: 10 oktober 2017
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Gebaseerd op 593 beoordelingen
Informatief
Inspirerend
Motiverend
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7 van 593 beoordelingen
Guido
4 sep 2020
Erg sterke methode om een ‘saaie’ bedrijfsboodschap veel sterker naar voren te brengen op een inspirerende en motiverende manier. Effectief en geen theoretische flauwekul.
David
1 mei 2024
Ik ben nu bijna twee uur in dit boek maar nog steeds is niet eens het kleinste beetje duidelijk hoe ik dit toepas. Hij blijft afdwalen in afgezaagde voorbeelden, losse eindjes en promoot zijn gratis product. Dat je “message” “clear” moet zijn snap ik nu wel. Maar hoe? Zijn boodschap is in ieder geval alles behalve “clear”.
Nine
13 dec 2023
Top boek, heel concreet zodat je meteen aan de slag kan
Arie
15 nov 2022
Storybrand is praktisch toepasbaar en waardevolle theorie. Goed verteld
Eline
17 okt 2022
Zeer leerzaam boek voor onze startende onderneming!
larissa
21 jan 2024
Interesting!
Cor
18 dec 2023
Applies to the USA, in Europe I think one should push less.
Nederlands
Nederland